Name a
better duo

Name a Better Duo” was selected as one of the top five finalists on Crowdiate for Reese’s 2025 Halloween campaign.

The concept tapped into the viral tradition of Halloween couples costumes, ranging from iconic pop culture pairs to chaotic best-friend duos, and positioned Reese’s as the ultimate unbeatable pairing. Targeting Gen Z, the campaign layered in cultural language by connecting the viral expression “we ate” with Reese’s as an edible snack, creating a playful, on-trend message that resonated with the audience.