At the finish line, runners connect their Strava account through the COSMOTE App and instantly generate a personalised visual featuring their race statistics. Designed for effortless sharing and linked to Magenta Moments rewards, the activation turns every finish into a branded moment of pride and a natural source of UGC.

A branded kiosk becomes the ultimate post-race recharge point, serving runners a warm, energy-rich sandwich in exchange for their Carb Coupon. A relaxed lounge area offers them exactly what they need after the finish: fuel, comfort and a moment to celebrate together.

A custom sticker station invites runners to turn their race bib into a personal manifesto by sharing the reason that keeps them moving. Printed instantly as a branded waterproof sticker, or added to a collective community wall, the experience is emotional, highly shareable and scalable.