Eurobank-backed employee benefits platformThe project tackled a complex challenge: make employee benefits feel less like vouchers and more like real, everyday value.
Naming Strategy
& Verbal Identity
Translating the client challenge into a clear naming strategy, I balanced Eurobank’s endorsement with a human and digital-first character. I developed and evaluated name proposals based on memorability, Greek-market usability, scalability and category distinction, before defining a voice that feels like a smart, trusted colleague: expert, direct and warm.
Built-in word of mouth
A brand name that functions as an action naturally embeds itself into everyday office language. When employees casually say, "I’ll just Perkit!”(the team lunch) or "Did you Perkit?”(yourgym membership), the brand becomes a daily spoken habit. Because the name integrates so naturally into everyday language and instantly communicates its purpose, it requires significantly less on-air time and media budget to build baseline awareness.
01
Cognitive
Fluency
02
Digital
Native
03
“Perkit” as
a verb rule
